London Fashion Week is back tomorrow with models, designers and bloggers taking over the streets around The Store Studios on the Strand, this year’s new hub.

This year is set to see some major designers return to London with others celebrating milestone anniversaries, as well as championing up and coming and new designers in true LFW style.

Here’s JOURNAL’s guide to London Fashion Week AW17 and the shows not to miss:

Roland Mouret is returning to London after 16 years in Paris – 19th Feb 12:00

This year Mouret is heading back to LFW to show his AW17 collection and celebrate his twentieth anniversary.  Mouret, designer of the famous ‘Galaxy Dress’, is known for being one of the leaders of the Demi-Couture movement evolving his draping and structure technique to suit the demands of modern ready to wear.

Speaking to WWD, Mouret said “I love that London is my creative home and over half my manufacturing base is in Britain – I wouldn’t be able to do what I do anywhere else other than London. London is my home, it’s where my brand has its heart, and I am excited to celebrate such an important milestone here.”

And we can’t wait to have you back!


Erdem, Christopher Kane and Roksanda are celebrating their 10 year anniversaries – 20th Feb 11:00,15:00 and 10:00 respectively

London labels Erdem, Christopher Kane and Roksanda are all honouring their ten year anniversaries this year.

Kane and Roksanda both studied MA Fashion at Central Saint Martin’s with Erdem studying at London’s Royal College of Art making these three true London legends and this year their shows are set to be something special.

Central Saint Martin’s MA Show – 17th Feb 20:00

MA Fashion is the only course to show at LFW on the official schedule and it’s clear why. With alumni from the course including Alexander McQueen, Bora Aksu, Marques’Almeida and Peter Jensen, this show is definitely the place to spot some of the potential future leaders of the fashion world.

Fashion East – 18th Feb 11:00

Non-profit initiative Fashion East was established in 2000 by Lulu Kennedy to champion young designers and give them the opportunity to showcase on the catwalk at LFW. Designers are chosen by Fashion East’s panel of industry experts and offer all those picked guidance and mentoring. The designers are given a bursary and taken to Paris to hold sales appointments with international stores.

Like the Central Saint Martin’s MA Fashion show, Fashion East are known for handpicking some of the most exciting names in modern fashion including Jonathan Saunders, House of Holland and Meadham Kirchhoff.

Photo credit: Mulberry at London Fashion Week SS17, Twitter @LondonFashionWk


  1. What a great post hun! You are a great writer and blogger. I really enjoyed this piece and I am an avid lover of fashion and style.

     If you want to see some fabulous outfit pairings and fashion show reviews, you should click this link to my blog, view and come and follow me:

    It is like the most fabulous fashion show you have never been to… so exclusive and high end!


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